What is Tous-en-Seine?
Tous-en-Seine is a high-energy freestyle hip-hop dance battle that takes place on the vibrant streets of Paris, France.
The goal of filming and producing a social media video format for an event like “Tous-en-Seine,” the freestyle hip-hop dance battle, is to effectively leverage the power of social media to achieve several key objectives:
promote the event and increase its visibility. It allows the organizers to reach a wider and more diverse audience, both locally and globally.
Viewers can like, comment, share, and tag friends, which helps build a sense of community and encourages participation.
Capture the most exciting and visually striking moments of the event, allowing viewers to get a taste of the energy, talent, and atmosphere.
Encourage audience engagement and interaction.
Encouraging attendees and participants to create and share their own videos from the event can provide a user-generated perspective that complements the official content.
Long-Term Promotion: continue to promote the event long after it has concluded. They serve as a digital record that can be shared, referenced, and used for marketing the next edition of the event.
ROLE:
- Art Director: responsible for the overall visual design and aesthetics of the video and ensuring that the video’s visual elements align with the concept.
- Framing and shooting
- Editor: assembling the raw footage into a cohesive story, cutting and arranging the clip, as well as synchronizing the video with the music track.